Paul Castrans view on the Australian Real Estate market place
Australia’s central bank will hold off on further rate cuts until at least February, according to its December meeting minutes, allowing time for recent rate cuts to work their way through the economy and spur growth.
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Paul Castran
Heres an interesting article about developers who are spending up to $100,000 to help buyers imagine they’ve already moved in.
Below is an extract:
Discounts on new apartments, deals to pay stamp duty for buyers, special offers galore . . . With developers desperate for buyers of new apartment projects as the banks continue to rein in credit and with many consumers lacking the confidence to actually commit, there’s still one great weapon left in their armoury: the display suite.
Fitted out with top-quality designer furniture, painted in the latest stylish colour palettes, decorated often with original artwork and regularly finished down to the last detail with cutlery, glasses and plates, it’s guaranteed to leave every potential buyer salivating.
"Apartments look so different when they’re empty to when they’re well-furnished," says Andrew Finlayson of developer Carrington, with penthouses for sale at Kensington apartment complex Capella and Wahroonga’s Beumont both beautifully fitted out by stylists.
"It sets the mood and feel, and shows off the architecture of an apartment and it helps people get the sense of how much space is available."
In today’s soft property market, the chief executive of the developers’ lobby Urban Taskforce Australia, Aaron Gadiel, says display suites have never been more important as marketing tools. Today developers are under huge pressure to sell as many apartments as they can off the plan because of the credit crunch tightening bank finance.
"They’re not able to borrow as much as previously, so a good display suite is vital to enable them to sell as soon as possible," Gadiel says. "You’re seeing a lot more developers at the moment using them and their look, feel and quality are now much more important than ever."
At Mirvac’s new Springdale development in Killara, the display apartment cost between $80,000 and $100,000 to be fully furnished and decorated. Marketing director James Bell says the outlay, with apartments still for sale priced from $1,025,000 for two bedrooms and from $1.03 million for three, is absolutely worthwhile.
"If you’ve got good design, good finishes and a good location, it only makes your product even more attractive," he says.
At Beumont, where the three-bedroom-plus-study, three-bathroom penthouse is for sale at $2.5 million, spending about $80,000 on the display styled by Coco Republic was similarly worthwhile. By the same token, the fit-out of the three-bedroom-plus-study, two-bathroom Capella penthouse at $2.2 million was worth slightly less.
"You can fill a place up with utilitarian furniture but really you want people to feel they can see themselves in the space," Finlayson says.
"And you furnish according to the taste of your target demographic."
It’s all very well to fall in love with the look of an apartment display suite but don’t forget: love can be blind. Craig Yelland and Ian Briggs of Plus Architecture advise:
Paul Castran.
Heres a list of ideas to make your place look great this summer for the festive season:
1 Wallpaper is hip. Everything old is new again and a quick, neat way to brighten up a wall or even just a strip of wall is to get on to the new generation of wallpaper design. Retro shops often have pristine rolls of old paper too, boasting those sunny oranges, greens and yellows. Don’t be afraid: this is a great way to make a small wall interesting, and if you tire of it, peel it off and paint.
2 Paint, paint, paint. Speaking of paint, get out and have a look at the kaleidoscope of colours on offer, from ginseng to mountain fire. Sure, the names don’t bear much relation to the colours but this is a quick, cheap way to brighten up a room, wall or just a bit of window trim.
3 Colourful glass bottles. These are a great idea to bring a bit of life into a home. Get an instant stained-glass effect by positioning two or three different colours near a natural light source. Don’t use them as vases; they look better when the light can shine through unencumbered.
4 Clean out the shed. Not only will you get kudos from significant others for finally doing something in that black hole, you might just find something in there worth reclaiming - an old chair, plant stand or simple timber box might be cleaned up and become a cool interior feature.
5 Tablescaping. A slightly grand appellation for the meeting of interior design and craft. Use a table (or any flat surface) to create a tableau or simple display using flowers, knick-knacks or fabrics. A current American craze.
6 Handle it. Make over a kitchen or a bathroom with something as simple as changing the door handles. You can go for bling at designer shops or check out the local hardware stores for a more economical selection.
7 One giant green leaf. While it might seem as if everything is withering and brown in your garden, you’ll always be able to find some hearty old souls still shining verdantly. Pluck them out (large palm, monstera, lily leaves) and pop a couple in a large vase to create a cool, serene feature, particularly soothing in summer against a crisp white wall.
8 Get rid of the stuff. Summer is a time to enjoy your home so let the light in. Look at peeling the kids’ pictures off the fridge and storing them. Take away the bits and pieces that accumulate around windows and near doors as these can block the flow of light through the home. If you have a little unused corner consider installing a small desk with drawers to stash bills, paperwork and miscellaneous items.
9 Rearrange. It’s hot outside, baseliners are dominating the tennis, even looking at cricketers standing out in 40-plus degree heat makes you feel slightly woozy so turn off the box and start rearranging the furniture. You’ll be amazed how you can give your home a fresh new look by moving or even removing a few key pieces of furniture.
10 Herbs. Simple, beautiful and useful. A window box full of summer flavour looks great against a kitchen window and there’s nothing like the satisfaction of snipping off the basil and sprinkling it in the salad. They smell fantastic, too.
You can find the remaining 10 ideas from author Lou Sweeney of The Age, by going here: http://www.domain.com.au/Public/Article.aspx?id=1228585111557&index=NationalIndex&headline=To%20great%20effect
Paul Castran
Presentation is the key to achieve the highest possible sale price.
Nothing is clearer than when you look at how Australia’s great retailers present and merchandise their products. For example; Sportsgirl illuminate, air-condition, merchandise in size and colour and display in the highest retail fit out possible. This enables a substantial margin.
Presentation of your most valuable asset is paramount. We would suggest that one of Castran Gilberts representatives advise you on a case by case basis before you sell.
